Ways to Wear a Woolly Sweater

belle & bunty streetstyle shoot london fashion blog pink belgravia

Don’t know about you, but we were always Team Blur. When the 90’s music scene was in full swing and we were mere whipper snappers, Damon et al were most definitely the flag we are flying. SO.. fan girl moment…when we headed to Bicester Village last week for the launch of their British Wool Collective Boutique we were pleasantly surprised to see Alex James, of afore mentioned Blur, there. Not so much playing the bass, but playing the eco warrior, of which we approve.

The idea behind the collective boutique is by the clever people from the Campaign for Wool and fashion folk over at the British Fashion Council. The Campaign for Wool, which has been running for six years, is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre. The Campaign has been instrumental in educating consumers {thats all of us, folks} about the versatility of wool. Alex James’s new and exciting documentary, Slowing Down Fast Fashion, reveals the issues relating to global fashion production, taking a deeper look into the world of fibres and assesses the benefits and issues relating to biodegradability, landfill and safety. With today’s high street culture for fast, throw away fashion we are all guilty of the quick retail fix. No care of the fabrics composition or quality, its all about the look. And the price.

While this is totally acceptable, we really appreciated Bicester Village and Alex James for reminding us to take that moment to actually read the label. Acrylic and man made fibres which are what a lot of high street knitwear is made from, at a certain price point, does not degrade. Weirdly the quality isn’t great so that it doesn’t last in your wardrobe {those random holes, and misshapen fits once washed, you know the ones} but when it goes into landfill it literally does not rott down. Wool, cashmere, all natural fibres will eventually degrade and infact we were shown 2 jumpers that Prince Charles had buried for 6 months, one being wool which had started to perish and grow mushrooms and an acrylic version which had remained the pretty much same.

Food for thought, huh?

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

So we are not saying to only invest in wool but just to take a little time to think about what you are buying, check the wash care label and well, care.

So doesn’t that make the British Wool Collective Boutique at Bicester Village the perfect destination for Christmas shopping, something for yourselves or those loved ones whom you’d rather see clothed in natural fibres than man-made? With a collection including the woolly jumper {obvs}, gloves and scarves galore from a fine array of British brands such as Markus Lupfer, Pringle of Scotland, Brora and more, it also comes in perfect timing as the nights are drawing in and we are venturing into layering season.

For these looks we styled our Bicester Village sweaters into a dressed up, evening look. They would no doubt elevate daytime style with jeans and boots by the sheer quality but equally we think they work for an evening or event feel. Grab a statement skirt and your best quality basic #woolweek sweater, add a bold bag and favourite heel and you’re look is raised from basic to #basic.

As Fashion Designers we feel that subjects such as quality and mass production need to be addressed so wholehearted stand behind this campaign, and as bloggers our train of thought is always quality over quantity.

So Girls {& Boys} join us, theres no other way…. 

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

belle & bunty streetstyle shoot london fashion blog pink belgravia

Alice wears sweater by Crumpet at Bicester Village {similar here}, skirt by asos, sandals by L.K.Bennett {similar here}, bag by Subella London, sunglasses by Mango {similar here}

Hannah wears sweater by Crumpet at Bicester Village {similar here}, skirt by Maje at Bicester Village {similar here}, sandals by Jimmy Choo {similar here}, bag by asos {similar here}, necklace by Muru, sunglasses by Rayban

The British Wool Collective Boutique at Bicester Village is now open until the beginning of January, for more info check out the Bicester Village website here

Photos by Margarita Karenko

This post is in collaboration with Bicester Village

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