When Jean Queen Donna Ida asked us to pop down to her Belgravia boutique and talk all things denim, fashion, bridal and social media we were in. The opportunity to have the pick of the best denim in the world doesn’t come along everyday, and we were ready for a right royal knees up.
Just like us and most girls Donna Ida was born after much searching. Searching for the perfect pair of jeans that not only fit her like a glove and were comfortable, but also made her feel confident. In 2005 she got sick of searching for the perfect pair, and opened up her ‘ultimate designer denim destination’ in Chelsea. Fast forward a few years and she has opened up another boutique in Belegravia, started up an online boutique, as well as in 2013 starting up her own denim line along with separates named “IDA”. Oh and did we mention she has a blog too!?
Busy lady, we like your style.
So after we
raided thoughtfully perused the rails we put together 3 keys looks each, wearing Summer essentials with killer white denim. A love~in with high waisted skinnies, cropped culottes, kick flares and the hottest pencil skirt in town followed. Monochrome dressing, white on white and pastel pairing offer 3 alternative ways of working white into your wardrobe.
All clothing in this post is available at Donna Ida, accessories all our own.
This post is in collaboration with Donna Ida
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