Shopping More Consciously with Farfetch

belle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencers

Last week we were lucky enough to be invited to Graduate Fashion Week by Farfetch. Not since we were students there ourselves {many, many moons ago!!} have we properly looked around the exhibition so we were really keen to check out the students work and see what they had to offer. Well to put it mildly we were blown away by the talent and sheer hard work that was obvious by the work that was on show and a continuous, running theme throughout lots of projects on display and on the catwalk was: sustainability. This was super interesting and tied in perfectly as we also got the chance to listen to a talk by Farfetch‘s Head of Sustainability Thomas Berry.

Now for those of you, like us, that are slightly new to Farfetch it is a website showcasing stock from brands and boutiques worldwide. These companies can sell their products through Farfetch so you can find practically every luxury label aswell as more niche designer brands being sold and their new initiative is to champion ethical and sustainable fashion in a hub on the website called Positively Conscious.

belle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencers

belle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencers

Here you will find pieces from brands taking positive steps to be more ethical and responsible all sat in one section of the site, brands such as Stella McCartney, Reformation, Re/Done, Veja and Mara Hoffman who have all been rated by independent agency Good On You across three areas: environmental, social and animal welfare.

Thomas chatted to us about how Farfetch as a business were trying to push forward with this area by implementing ways to improve their carbon footprint, reduce packaging and generally develop new lines of business that reduce waste and extend the life of clothes {including selling vintage, made-to-order, repair, resale, rental and recycling services}. They also have helpful tools in place on their website to work out sizing incase you are shopping from a new brand which should *hopefully* lead to less returns and therefore is more eco friendly.

belle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencers belle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencersbelle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencers

 

 

belle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencersbelle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencers belle and bunty for farfetch positively concious reformation dress mara hoffman london bloggers influencers

For us this is all perfect timing as we try to make a *conscious* effort to consider what we are buying by purchasing less and investing in better quality pieces that we know we’ll love for more than just “this season”. Fast fashion can all too quickly draw you in to buying more and more unnessesary stuff so its enlightening to see brands such as Farfetch leading by example to engage and empower more people to drive change in the fashion industry. If you fancy shopping a little more sustainably then here’s an edit of the pieces we loved on the Farfetch site! We think its not too ahem, farfetched to consider adopting this way of shopping from time to time!

 

 

 

 

 

 

 

Alice wears dress by Mara Hoffman c/o Farfetch, shoes c/o Mint Velvet, jewellery by Belle & Bunty for Muru  {coming very soon!}, bag c/o Sezane

Hannah wears dress by Reformation c/o  Farfetch, shoes c/o Mint Velvet, jewellery by Belle & Bunty for Muru  {coming very soon!}

Incase you are wondering about the sizing for some of these brands we thought we’d jott down our findings which you guys should find helpful! Alice is wearing a Small in her Mara Hoffman dress which is like a UK 10 but could’ve sized down to an XS if needed. Hannah is wearing a US 4 which fits like a big UK 8 or small UK 10 in the Reformation dress.

 

All styling and words are our own. This post is in collaboration with Farfetch.

Photos by James Thompson

 

We’d love it if you came over to our Instagram account if you don’t already follow us for more fashion aswell as a peppering of outfit styling videos!

 

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2 comments so far.

2 responses to “Shopping More Consciously with Farfetch”

  1. Both you are looking gorgeous! Love your style. I can’t wait to see me wearing this dress. Thanks for sharing.